机场动量JCDecaux

Pantene Fully Interactive Airport Experience

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 An inspiring New Year message conveyed through this buzzing campaign from Pantene, displayed across 30 locations at the very heart of Shanghai Pudong Airport.

 

Pantene provides passengers with an entertaining and effective way to customize their own profile; share it and print it on New Year "Hongbao". This engaging campaign encourages customers to try on a brand new outlook for the new year, with hostesses welcoming passengers on a dedicated experience area in the boarding hall, providing guidance on how to find their new hairstyle, and beautifying their profiles.

 

This innovative campaign launched during the Chinese New Year is a success for the promotion of the brand and it premium product line among the Chinese travelers.

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