机场动量JCDecaux

Porsche Digital Road at Shanghai Airport

Porsche

  • Nothing speaks better for the status of a premium car brand than presenting a state-of-the-art digital road with racing cars at the entrance of the Airport. The novel 3D masterpiece created by Porsche and JCDecaux shows a great combination of speed and beauty.

     

  • Located right at the forefront of Pudong Airport, this iconic digital installation delivers a spot-on impression of Porsche models - the 911 classic and the 911s racing towards the sky. The whole structure covering 100m² consists of a large curved racing track measuring 6 meters high, two cars in vivid red firing up on the tilted slope and a chrome finished branding display with the Porsche logo in stark contrast. Set against the busy airport traffic of vehicles and trains it makes for a rather futuristic view and is hard for anyone to miss it while heading to the airport.

     

  • There will be nice surprises on the journey. The creative concept of the Porsche campaign is to give the departing passengers a feeling of that when the iconic build emerges from the ground. It's only through the seamless execution and the eye on quality that the message get across in a seemly effortless way. The road goes on but it leaves the audience a long lasting impression.

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