机场动量JCDecaux

Shake and feel the “Celebration of Love” with Givenchy

Shanghai-Pudong-T1---Givenchy-Digital-Cubes-2

Drawn from the theme of "Love and share" for Givenchy's 2016 Spring Summer Fashion Show at New York, the creative digital campaign at Shanghai Pudong Airport were designed to re-construct the moment of the fashion week. It was an impressive piece of work under the cooperation between the fashion house and JCDecaux.

 

From 12th to 14th October, the brand new 50m2 sleek digital glass cubes located at the entrance of Pudong T1 boarding hall were exclusively featuring the highlights of the show. With surrounding walls transformed to New York cityscape at sunset, state-of-the art 3mm pitch LED screens, a strong visual effect, all combined to make the passengers re-live the show.

 

To spice up the theme the media were activated by beacon so that the audience could also relish the fashion show on their smartphones, or enjoy other official contents of Givenchy online platform.

 

This tailor-made media solution, injected with elements of design and technology, delivered an outstanding visual impact to the passengers. Most importantly, it opened a direct dialogue between the brand and the high-end audience beyond the stage.

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